This ITVJapan interview with Adrian Roche, a marketing manager at a certain advertising company in Japan, provides us a view on the industry need of a service for properly or strategically helping companies present its products to users and to be able to effectively listen and communicate with them.
They have also discussed about bringing and adopting the *innovations* in the US to Japan.
This I agree, I believe there are many *thought realization breakthroughs* in the US that focuses on the need to become an effective provider of products that users needed, users will love using, and users will tell others of it – simply because it works and make them happy using it.